Online Real Estate 101

Fresh off our experiment with Heap CRM comes a new experiment for February: Altos Research. Twitter addicts, conference attendees and Lucky Strike Social Media Club members may already be familiar with Altos Research’s co-founder, Mike Simonsen. Besides being an all around nice guy he is also a known peddler of real estate data reports.
Before getting into [...]

Search engine optimization (aka SEO) is the practice of optimizing your website so that info seeking bots from search engines like Google and Bing can crawl your site quickly and read all of your content. By doing this the search engines can direct searchers to your website if your content is relevant to their search query. [...]

We’re pretty big fans of WordPress around here. It’s such an easy to use, free content management system for your website with a plug-in system that lets you add totally new functionality to your site within minutes.
Question:
“What is a “One Click WordPress Install”?”
Answer:
Part of what makes WordPress so popular is its famous “one click install” [...]

Today’s question focuses on a video format that has been gaining a lot of traction outside of its traditional education-focused niche: screencasting.
Question:
“What is screencasting and how can I use it to get more sales?”

What is Screencasting?
Screencasting has been used by educators and trainers to teach students online for many years. In its most basic form [...]

This article is part five of a five part series on building a real estate website with WordPress. You can view the rest of the series by visiting our guide at the bottom of this post.
Earlier this week we talked about what an email drip campaign is and now here’s a more in-depth look at [...]

Links are the money of the web. They help create great rankings, status, and traffic for our website. But Google doesn’t like when you spend money to buy links and manipulate the search results. While I think manipulate is a harsh word, as all we’re trying to do is give our site visibility, the search [...]

Stepping into the second week of our Site Building 101 series, today’s Q&A is all about email drip campaigns:
Question:
“What is an email drip campaign?”
An email drip campaign is a series of automated emails that are sent to your database of leads at a pre-determined pace. For example, you can create a drip campaign that will [...]

This article is part three of a five part series on building a real estate website with WordPress. You can view the rest of the series by visiting the guide at the bottom of this post.
The design process is the most exciting part about building a new website. Whether you go with a free, premium [...]

This article is part two of a five part series on building a real estate website with WordPress. You can view the rest of the series by visiting the guide at the bottom of this post.
Today we’re going to touch on the two most important parts of a website: its domain name (i.e. www.yoursite.com) and [...]

Today’s Q&A launches our first post series: Site Building 101. The five part series (including this article) runs through the basics of building a site using WordPress including choosing a domain name and web hosting, designing your website, selecting a great real estate search vendor and creating an email drip campaign.
Question:
“How much does it cost [...]