Online Real Estate 101

If you’re looking for ways to improve your website this year but don’t want to spend a lot of time or money, consider adding videos and other multimedia instead of updating your content or changing your layout. With internet speeds always increasing, most users are eager to engage with multimedia like audio and video. [...]

As I think back to my early days on the web (I’ll date myself here) in 2000 with Headhunter.net – CareerBuilder, one of the things that I first learned about was a URL. What exactly is a URL? And furthermore, what is a Querystring? A query what?
This post is going to be a very basic [...]

Search engine optimization (aka SEO) is the practice of optimizing your website so that info seeking bots from search engines like Google and Bing can crawl your site quickly and read all of your content. By doing this the search engines can direct searchers to your website if your content is relevant to their search query. [...]

We’re pretty big fans of WordPress around here. It’s such an easy to use, free content management system for your website with a plug-in system that lets you add totally new functionality to your site within minutes.
Question:
“What is a “One Click WordPress Install”?”
Answer:
Part of what makes WordPress so popular is its famous “one click install” [...]

Today’s question focuses on a video format that has been gaining a lot of traction outside of its traditional education-focused niche: screencasting.
Question:
“What is screencasting and how can I use it to get more sales?”

What is Screencasting?
Screencasting has been used by educators and trainers to teach students online for many years. In its most basic form [...]

This article is part five of a five part series on building a real estate website with WordPress. You can view the rest of the series by visiting our guide at the bottom of this post.
Earlier this week we talked about what an email drip campaign is and now here’s a more in-depth look at [...]

As an SEO, you’re probably generally pretty leery of anything Google puts out and if you’re like me, you secretly love it!    I’ve recently started using Chrome as my default browser because it’s so fast.  For some reason, when I use Chrome I feel like I’m surfing the ‘net in warp speed.  The only [...]

Links are the money of the web. They help create great rankings, status, and traffic for our website. But Google doesn’t like when you spend money to buy links and manipulate the search results. While I think manipulate is a harsh word, as all we’re trying to do is give our site visibility, the search [...]

This article is part four of a five part series on building a real estate website with WordPress. You can view the rest of the series by visiting our guide at the bottom of this post.
You have one goal when building your real estate site: to generate leads. Converting web visitors into leads is the [...]

Stepping into the second week of our Site Building 101 series, today’s Q&A is all about email drip campaigns:
Question:
“What is an email drip campaign?”
An email drip campaign is a series of automated emails that are sent to your database of leads at a pre-determined pace. For example, you can create a drip campaign that will [...]