Online Real Estate 101

As I think back to my early days on the web (I’ll date myself here) in 2000 with Headhunter.net – CareerBuilder, one of the things that I first learned about was a URL. What exactly is a URL? And furthermore, what is a Querystring? A query what?
This post is going to be a very basic [...]

Search engine optimization (aka SEO) is the practice of optimizing your website so that info seeking bots from search engines like Google and Bing can crawl your site quickly and read all of your content. By doing this the search engines can direct searchers to your website if your content is relevant to their search query. [...]

We’re pretty big fans of WordPress around here. It’s such an easy to use, free content management system for your website with a plug-in system that lets you add totally new functionality to your site within minutes.
Question:
“What is a “One Click WordPress Install”?”
Answer:
Part of what makes WordPress so popular is its famous “one click install” [...]

Today’s question focuses on a video format that has been gaining a lot of traction outside of its traditional education-focused niche: screencasting.
Question:
“What is screencasting and how can I use it to get more sales?”

What is Screencasting?
Screencasting has been used by educators and trainers to teach students online for many years. In its most basic form [...]

Stepping into the second week of our Site Building 101 series, today’s Q&A is all about email drip campaigns:
Question:
“What is an email drip campaign?”
An email drip campaign is a series of automated emails that are sent to your database of leads at a pre-determined pace. For example, you can create a drip campaign that will [...]

Today’s Q&A launches our first post series: Site Building 101. The five part series (including this article) runs through the basics of building a site using WordPress including choosing a domain name and web hosting, designing your website, selecting a great real estate search vendor and creating an email drip campaign.
Question:
“How much does it cost [...]

When it comes to setting yourself apart from the competition every distinguishing factor helps. One great way to stand out is by using pole aerial photography (PAP). PAP is a photo technique where you take photos of a home with a camera attached to the top of a pole in the air. It helps you [...]

The popularity of WordPress spawned a significant number of free website designs, also known as themes, over the past couple of years. Because the designs were free they were also used heavily throughout the community which created a sort of design monotony among WordPress sites. The lack of technical support coupled with infrequent bug fixes [...]

Our second installment of Monday Q&A brings us to a website feature that’s been picking up in popularity lately: a live chat box. Live chat boxes are available through Google via GoogleTalk, Diverse Solutions (DsAgentChat) and third party chat providers.
The idea behind a live chat box is that your website visitor can get in touch [...]

Every Monday we host a Q&A session where you can get your most pressing real estate tech/marketing questions answered. Questions for our next Monday Q&A can be sent to us via Twitter or by submitting a question in the comment box at the bottom of this post.
Question:

What’s the difference between WordPress.com and WordPress.org sites?
Answer:
Most [...]