Online Real Estate 101

As I think back to my early days on the web (I’ll date myself here) in 2000 with Headhunter.net – CareerBuilder, one of the things that I first learned about was a URL. What exactly is a URL? And furthermore, what is a Querystring? A query what?
This post is going to be a very basic [...]

Social media sites certainly can be categorized as one of the biggest Internet trends of the last, few years. Social media sites, in short, are where the action is, so it only makes sense that your marketing efforts should be focused on these sites.
Taking a Different Approach
Marketing on social media sites involves a whole different [...]

Fresh off our experiment with Heap CRM comes a new experiment for February: Altos Research. Twitter addicts, conference attendees and Lucky Strike Social Media Club members may already be familiar with Altos Research’s co-founder, Mike Simonsen. Besides being an all around nice guy he is also a known peddler of real estate data reports.
Before getting into [...]

This article is part five of a five part series on building a real estate website with WordPress. You can view the rest of the series by visiting our guide at the bottom of this post.
Earlier this week we talked about what an email drip campaign is and now here’s a more in-depth look at [...]

This article is part four of a five part series on building a real estate website with WordPress. You can view the rest of the series by visiting our guide at the bottom of this post.
You have one goal when building your real estate site: to generate leads. Converting web visitors into leads is the [...]

Stepping into the second week of our Site Building 101 series, today’s Q&A is all about email drip campaigns:
Question:
“What is an email drip campaign?”
An email drip campaign is a series of automated emails that are sent to your database of leads at a pre-determined pace. For example, you can create a drip campaign that will [...]

Building and managing your reputation online can be puzzling. There are many networking sites, blogs, micro-blogs, property listings sites, bookmarks, and more. This leaves many real estate professionals wondering how they can manage all of these sites and portals at one time. The answer? You can’t. There simply isn’t enough time to be hyper-connected and [...]

Today’s Q&A launches our first post series: Site Building 101. The five part series (including this article) runs through the basics of building a site using WordPress including choosing a domain name and web hosting, designing your website, selecting a great real estate search vendor and creating an email drip campaign.
Question:
“How much does it cost [...]

I love Twitter. I love it because you get to meet so many interesting people and learn new things that you wouldn’t have otherwise been aware of had someone not tweeted it out. One such cool thing I saw recently was Jay Thompson’s (@phxreguy) single property website for his newest listing at 490 E. Elgin [...]

Earlier this week we looked at the basics of building a PAP (pole aerial photography) rig and the benefits of having PAP photos. To see just how dramatic of a difference PAP can make I took two pictures of my newest listing below.
Both photos were taken from the exact same spot on the ground so [...]