Why Adding Video to Your Website is Crucial for Success in 2010

If you’re looking for ways to improve your website this year but don’t want to spend a lot of time or money, consider adding videos and other multimedia instead of updating your content or changing your layout. With internet speeds always increasing, most users are eager to engage with multimedia like audio and video. Here are some great reasons to add video to your web page today.

1. Large Amount of Information in Not Much Space. – If your website is full of text and seems a little overwhelming, making a short video can significantly decrease the amount of text you need on your page. Rather than erasing all the text, however, consider having video to convey the primary message you want to send and then have supplementary text which supports it. That way, your page will be streamlined and easy to read but will still have plenty of information presented in a variety of ways.
2. Accommodation of Short Attention Spans. - The average person’s attention span seems to get shorter and shorter with each generation and often, even if your website is full of useful information, thoughtfully composed into copious amounts of text and articles, it’s not going to get read. Using a video format can often help bring information to your audience in less time and in a more appealing way.
3. Easier Information Assimilation. - Along with short attention spans, many people do not have the patience or, in many cases, the ability to devote all of their attention to a large block of text. Videos can be a less painful way for many people to get information since, if necessary, they can be watched while doing another activity.
4. Ability to demonstrate, rather than instruct. – Why tell people something when you can show them instead? Video can bring an added element of excitement to your website as you can personally walk visitors through your agency and demonstrate what it is that you do instead of merely discussing it in text. Watching your company work can make your agency come alive for your visitors.

The internet is expanding rapidly, with no end in sight. Typical consumers are turning more and more to web-based information than any other source, and it’s critical that your business have an up to date and cohesive page. Providing your visitors with information in the form of video can drive more traffic to your site and result in higher numbers of sales. Who can argue with that?

Photo Credit: Andrew*